Beginning in 2007, this promotional campaign has been a winner for Frito-Lay with some reported sales gains as much as 16 percent. By 2009, the company upped its ante to one million dollars for entrants. Since then, the silliness and cleverness has escalated with much anticipation and preparation. Some of the spots will be slammed and others praised, just like in the "real ad world." By January 29, 2012, two finalists, vying for the money prize, will be announced.
The usual culprits are present in this year's crop, too. You'll find a lone baby (always a winner) along with dogs (also always at the top of the heap) along with a play on employee wackiness. Back on the home front, clueless dudes rule with a "Hot Wild Girls" theme.
There's still time to cast a vote. It's also time for all you future filmmakers to put together an entry for next year. While you'll get to see the top two picks at Super Bowl 46 on February 5, the winner will also go on to produce a second commercial in collaboration with a real production agency. Grab a Doritos bag and let the creative juices roll.