Like Water for Beer

Like Water for Beer

Miller 64 Brings Back Sea Shanty Song

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So clever and catchy - the Miller 64 commercial with its lyrical tune. Not to mention, it’s an ad with real guy appeal. Too bad the beer itself is getting so much flak. And some would even say it’s a real waste of talent to produce this engaging piece just to promote a watered-down beer. More about that in a minute.

The video begins focusing on a quick run before breakfast with the guys. They’re not dorks, either. Of course, it’s just seconds before we see the girl in a yellow bikini. Oh, yeah - gotta throw in the sex appeal. Back to the camaraderie as we see the group (including more girls) having fun at the beach and then toasting around a table. Even better, they don’t have a buzz on yet, because it is, after all, MGD 64. These guys won’t be developing any paunches, either, because of the low calorie count.

I love the song. It has a definite Irish lilt to it that’s obviously based on folk music from an earlier era of sea-going men on their sailing ships. This type of music, dubbed “sea shanties,” or “chantey,” dates back centuries, with attribution to the working man. Don’t be surprised to see this become a trend in the near future.

As a final note, the low-carb, low-calorie beer market is afloat with bad reviews, along with some who think it’s a good idea. There’s Michelob Ultra and Budweiser 55, which really goes to the basement on full-bodied taste, according to some. But, if someone’s going to down a 30-pack over the course of an evening, that’s probably not the right market for such a beverage.

So, back to the healthy-conscious folks who enjoy life to the fullest and don’t want to get a buzz. This one’s for you.