Infographics Allow Advertisers To Display Information And Emotion

Infographics Allow Advertisers To Display Information And Emotion

Information graphics, or as those young hipsters call them infographics, are becoming increasingly popular in advertising.  Infographics have been around since humans started scribbling on paper, however, since the digital revolution infographics have become more precise, easier to produce, sleeker, and able to display more information in a simple, easy to read way.

But what makes infographics suitable for advertising?  After all, advertisers sell emotional reactions to products.  The days of informational advertisements seems to have passed.  Just try cracked open a magazine and finding an ad for a product that explains how it works, why it works and why one should buy it.  You won’t find it.  Instead you’ll find pictures of models or odd attempts at humor, both of which aim to create a dent in your memory.

Infographics bridge the gap between evocative emotions and cold, hard facts.  The number of infographics on products and in ads seems to be on the rise.  Perhaps in a culture bombarded with information, both true and false, people are striving to buy products based on facts and the illusion of innovation, rather than a waifish model struggling hold two dress against her bird like frame.

A quick look around the Internet will turn up a flurry of creative infographics used in advertisements from wine bottles, beer ads and GE innovati

ons.  Australian Winery  Between Five Bells has printed bottle labels displaying the differences in various varieties of grapes.  On the other end of the spectrum, other companies, such as, use the infographic format to display less factual information but none the less ring loudly as simple, concise and true.

Infographics live in a weird world between art and hard data and thusly can be used to great effect in advertising.  They can appeal to one’s emotions and one’s intellect.  Advertisers using infographics can have their cake and eat it too.