Enough with the hype about "Superbowl ads!"

Enough with the hype about "Superbowl ads!"

It's just a bunch of ads on television, like any other day.

Every other day of the year, people hate ads. Ads are the things we have developed entire multi-million dollar industries (Tivo, Hulu, DVRs, Netflix Streaming) just in order to avoid. Television ads are the one thing you can reliably complain about with anyone. 

I have never met someone who was willing to take the stance that "I don't mind the ads interrupting my television show." But I know at least a dozen people (myself included) who are content to wait an entire year (or longer) for a season of a show to come out on Netflix, rather than sit through the ordeal of watching it on television. Why? Because EVERYONE HATES ADS.
 
Except on Superbowl Sunday.
 
For some unknown reason, a lot of people get genuinely excited about the prospect of watching television ads during the Superbowl. I mean, I get that the ads are expensive. I can see how the Superbowl framing makes them seem extra special.
 
BUT THEY ARE STILL ADS.
 
People, it is time that we collectively get a grip on ourselves. Are the ads SO GREAT that they deserve your excitement? No. It's not like the ads will be handing out money to you. Or cleaning your kitchen. Or being even a fraction as entertaining as a great movie. Why? Because they are shilling Pepsi and GEICO and Ford. 
 
Cool special effects? Whatever. I mean, if you really want to watch the ads, catch them on YouTube when they get uploaded later that night. But you won't, will you? And why? Because you don't actually want to watch them! Admit it!
 
I have learned that for many people "The ads are cool" translates to "I don't really care about the Superbowl but I am compelled to attend a Superbowl party for some reason (perhaps because my partner loves it and insists on bringing me along) so this is my brave attempt to put a good face on it."
 
But come on. Let's get real. That excuse makes you sound like a tool, and an idiot to boot. I propose that instead of collectively pretending like we care about the ads, we start collectively pretending that we care about the food instead. Because "we're going to have Buffalo wings and those are delicious" sounds a lot better than "boy I love to watch those ads!"